
How to Use Up Your B2B eCommerce Budget Before the End of the Year: 7 UX/UI Services Worth Investing In
As the year draws to a close, there’s one question on every business leader's mind: How do we make the most of our remaining B2B eCommerce budget?
Instead of letting those funds go to waste, now is the perfect time to invest in UX/UI improvements that can transform your online store into a sales powerhouse. After all, your customers demand a seamless experience, and investing in your online store's design directly impacts your bottom line.
Why UX/UI Improvements Matter in B2B eCommerce

B2B shoppers expect the same seamless experience they get in B2C interactions. Poor navigation, slow load times, or confusing checkout processes can lead to lost sales, which directly impacts your bottom line. Investing your remaining B2B eCommerce budget into UX/UI services can help you identify opportunities to significantly increase conversion rates and customer satisfaction, leading to a higher return on investment (ROI).
Here are seven high-impact services you should consider purchasing from a UX/UI design agency before the year ends. These initiatives will also inform your B2B eCommerce roadmap and budget for the next year.
1. Get a site audit
A professional site audit from a UX/UI design agency will help you uncover opportunities to improve your online store's design. The audit will call out webpages and elements where the online store's design doesn't meet UX/UI eCommerce best practices, design psychology and accessibility. This audit will provide you with a clear picture of what’s working and what needs improvement, helping you plan for next year's design improvements.
2. Run Usability Testing
Usability testing is critical to understanding how real buyers interact with your online store. A UX/UI design agency can run detailed usability tests on every webpage to observe buyers as they navigate your online store, pinpointing areas of friction or confusion. This process will uncover hidden issues that may be causing buyers to abandon their carts or struggle to find what they’re looking for.
You can use the results from usability testing to plan next year's roadmap for design and functionality updates.
3. Invest in A/B Testing Tools
A/B testing allows you to test two versions of an online store webpage to determine which one performs better. A UX/UI agency can set up A/B testing tools, allowing you to test different designs, layouts, and features. This data-driven approach ensures that every change you make is based on real buyer behavior, maximizing the effectiveness of your eCommerce investment.
Whether it’s testing different product page designs, call-to-action placements, or checkout flows, A/B testing will provide clear insights into what drives online conversions.
4. Set Up Performance Analytics
Understanding your online store’s performance is essential for making informed improvements. A UX/UI agency can set up detailed performance analytics tools that track user behavior, page load times, and other key metrics. With these analytics in place, you’ll be able to monitor how buyers engage with your online shop and spot areas for improvement.
This service is an excellent way to ensure you getting a constant flow of insights to guide future eCommerce improvements.
5. Improve Product Data
One of the most overlooked aspects of good UX/UI is product data. Your customers rely on accurate, detailed product information to make purchasing decisions. A UX/UI design agency can improve the quality of your product data, ensuring that descriptions, images, and specifications are clear, consistent, and easy to find.
By organizing and presenting product data more effectively, you can reduce customer confusion, speed up the decision-making process, and increase the likelihood of closing online sales.
6. Schedule a UX/UI Training for your Team
Empowering your team with knowledge on the power of UX/UI strategy is a valuable long-term investment. A UX/UI agency can provide training sessions for your in-house developers, marketers and B2B eCommerce leaders, teaching them the importance of keeping UX/UI design top of mind.
This service ensures that even after the design work is done, your B2B eCommerce team will be equipped to identify how UX/UI issues may be affecting your online store's performance and take immediate action.
7. Commission a UX Research Report
Before diving into any major changes, it’s important to understand your buyers on a deeper level. A UX research report, created by a UX/UI design agency, will give you detailed insights into your customers’ needs, behaviors, and pain points. This data can guide future design decisions that improve your online store's performance.
Commissioning a UX research report is an invaluable step for businesses looking to uncover opportunities to maximize their B2B eCommerce ROI.
As the year comes to a close, investing your remaining B2B eCommerce budget into UX/UI services will pay dividends in the long run. Whether it's getting a site audit, running usability tests, or setting up performance analytics, these seven services can help improve your online store's user experience, increase customer satisfaction, and drive online conversions. Partnering with a UX/UI design agency ensures you’ll get the expert guidance you need to make informed, effective improvements that will benefit your business well into the future.