B2B eCommerce strategy has traditionally favored functionality over usability. However, a well-crafted user experience (UX) and intuitive user interface (UI) can be the difference between a thriving online shop and one that struggles to engage buyers. When decision-makers expect the same quality of experience as B2C shops, investing in UX/UI design becomes essential. It not only improves customer satisfaction but also drives conversions and fosters long-term business relationships.
In this podcast with Jason Greenwood of Greenwood Consulting, Saumya Goel and Alexandra Olsson, Partners at RhymeCommerce, discuss why UX/UI matters in B2B eCommerce.
This conversation has the following key takeaways:
Excellent UX/UI is not a nice-to-have but a must-have for a successful online shop
UX/UI design is a technical skill, like accounting and engineering, that requires trained specialists
Businesses should treat their online store like a technology product, where UX/UI expertise is always a part of the equation
How UX/UI specialists collaborate with engineers and other stakeholders
UX/UI experts should be part of the initial project planning but can be added after project launch
UX/UI design is an iterative, ongoing process
Optimizing UX/UI increases eCommerce ROI exponentially, not marginally
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