How Product Data Increases B2B eCommerce Conversions On Product Details Pages

Have you ever wondered why the product details page on your B2B eCommerce site isn’t converting more sales? The answer could be your product data structure.

It is very common for businesses to structure product data before considering their B2B storefront design. Many businesses organize the product catalog according to backend or legacy systems with little to no consideration of the frontend storefront experience. But both backend operations and frontend storefront experience must be considered for creating a high quality B2B buyer experience.

While product data structure affects the entire B2B store experience, this article will focus on the very important product details page. The effectiveness of a product details page depends on how well product data is structured and presented. From specifications to pricing and availability, product data must be organized and placed strategically.

Display Product Data for Buyers to Compare Products

During a typical shopping session, buyers compare multiple products before making a purchase decision. A well-structured product details page facilitates comparison by presenting data in a standardized format. Whether showcasing performance metrics, compatibility with existing systems, or pricing tiers, organized product data enables buyers to easily evaluate products with the information provided on a product details page.

Add Product Data for Personalized Recommendations

Personalization is key to catering to B2B buyers with unique needs and preferences. Businesses should structure product data so they can seamlessly present information based on user behavior and preferences on a product details page. Whether highlighting relevant accessories, offering personalized pricing based on contract terms, or showcasing complementary products, tailored product details pages enhance relevance and resonate with individual buyers. Personalization fosters engagement, builds rapport, and increases the likelihood of successful transactions in B2B eCommerce.

Optimize Product Data for Accessibility and Usability

Structuring product data with accessibility in mind ensures that the product details page accommodates buyers with diverse needs, including those using assistive technologies. Moreover, organizing product data for usability improves readability and reduces cognitive load. Accessible, user-friendly product details pages empower all buyers to engage effectively with the B2B eCommerce shop, driving customer satisfaction.

It is important to decide the user experience on the product details page before structuring product data. RhymeCommerce can help you design the user experience on your product details page and restructure your product data to increase conversions. Email us at contact@rhymecommerce.com for a consultation.