AI in B2B eCommerce is the next big thing. AI (artificial intelligence) tools help buyers find what they need faster and feel confident about their purchase. Unlike regular online shopping, B2B buyers need specific parts, equipment, or large quantities. They also want to see how different products fit their needs before they make a purchase.
This is why these 5 AI tools are game-changers for product discovery in B2B eCommerce. These tools make it simpler to find the right items, support bulk orders, and save buyers time. They also help B2B businesses build better relationships with their customers, creating smoother buying experiences and boosting sales.
(Important note: Make sure to read Don’t Waste Money on B2B eCommerce AI Tools Without First Optimizing Product Data)
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1. Threekit for B2B – 3D and AR Previews to See Products in Detail
2. FindMine – Bundling Products for Quick, Easy Bulk Orders
3. Cortexica – Visual Search for Finding Exact Parts and Components
4. Zakeke – Easy Configuration for Custom Orders
5. Vue.ai – Personalized Recommendations for B2B Buyers
1. Threekit for B2B – 3D and AR Previews to See Products in Detail
When buyers need to order equipment, tools, or large products, it can be hard to make a decision based on a picture alone. Threekit uses AI to add interactive 3D views and augmented reality (AR), allowing buyers to see products in detail. This tool is great for businesses that sell large or complex items.
3D Previews for Orders: Threekit lets buyers rotate and view products in three dimensions. They can see how items look from every angle, helping them understand the product better before they order.
AR for Planning: The AR feature lets buyers “place” items in their workspace using their phones. For instance, if a buyer is considering a new piece of machinery, they can see how it would fit in their work area.
Instant Pricing Updates: Threekit’s AI shows real-time prices as buyers adjust features or choose different sizes. This helps buyers understand the costs right away, making their decisions faster.
Key Takeaway: Threekit gives B2B buyers a close look at products with 3D and AR. It helps buyers make confident choices on complex items and reduces costly returns.
2. FindMine – Bundling Products for Quick, Easy Bulk Orders
FindMine is a helpful tool for B2B buyers who order multiple items or need to buy items that go well together. FindMine uses AI to suggest bundles, which makes it easier for buyers to find related products. This is ideal for businesses that order in bulk and want items that work well together.
Smart Bundles: FindMine suggests sets of items that are often bought together, such as tools that fit a certain machine. This saves buyers time by putting everything they need in one place.
Personalized Suggestions: The tool adjusts its product recommendations based on past orders. For example, if a buyer frequently orders specific parts, FindMine will suggest those, ensuring they have what they need.
Key Takeaway: FindMine helps B2B buyers discover complete sets of items. It makes it easier for buyers to order everything at once and creates a smoother, faster shopping experience.
3. Cortexica – Visual Search for Finding Exact Parts and Components
In industries like manufacturing, buyers often need specific parts that are hard to describe. Cortexica uses visual AI to make it easier to find these items. Buyers can take a picture of a part they need and upload it, and Cortexica’s AI will find the best match.
Image-Based Search: Instead of typing out product details, buyers can upload a photo of the products they’re looking for. The AI finds items that match or are close, saving time.
Real-Time Stock Info: Cortexica informs buyers if an item is in stock. This helps B2B buyers know what’s available, speeding up the process.
Accurate Part Matching: Cortexica’s AI spots small details in images, so buyers get the correct item.
Key Takeaway: Cortexica simplifies product discovery for B2B buyers who need specific parts. Buyers spend less time searching for what they need in the online shop.
4. Zakeke – Easy Configuration for Custom Orders
In many B2B industries, buyers need to configure items to fit their needs. Zakeke helps with this by letting buyers pick sizes, finishes, and other options. They can see how each choice changes the item, making it easier to decide.
Flexible Product Options: Zakeke allows buyers to select different colors, sizes, or materials for items in their order. This is helpful for businesses that need items in various forms.
Instant Updates on Price: As buyers pick different options, Zakeke’s AI updates the product price.
AR View for Fit: Buyers can see products in their own space through AR. This is useful for large items, helping buyers check fit before purchasing.
Key Takeaway: Zakeke makes it easy for B2B buyers to configure products with instant price updates. The tool helps buyers find what fits their needs with AR.
5. Vue.ai – Personalized Recommendations for B2B Buyers
Vue.ai learns about a buyer’s past purchases and browsing history. Then, it uses generative AI to make personalized suggestions to help them find what they need. Vue.ai is ideal for B2B eCommerce sites with large catalogs, where buyers might struggle to find relevant items quickly.
Personalized Product Suggestions: Vue.ai's recommendation engines suggest products based on what buyers have looked at before. This helps buyers quickly find products that fit their needs, saving time.
Custom Filters: The AI creates filters that match buyer preferences, making it easier to navigate long lists of items.
Real-Time Updates for Marketing: Vue.ai changes the items it suggests based on current marketing campaigns.
Key Takeaway: Vue.ai speeds up the product search by showing buyers items they’re likely to need. This makes the shopping experience simpler and leads to more successful orders.
Why AI Tools Are Important for B2B eCommerce Product Discovery
AI tools make the buying process faster and easier by helping buyers find the right products quickly. Here’s why AI is becoming essential in B2B eCommerce:
Better Customer Satisfaction: With AI tools, buyers can see products clearly, understand prices right away, and receive useful suggestions. These features make buying simpler and boost customer satisfaction.
Optimized Inventory: AI shows real-time availability, making sure buyers find in-stock products. This helps the supply chain and makes it easier to manage inventory.
Higher Sales and Lower Costs: AI tools save buyers time, reduce the chance of errors, and help B2B eCommerce sites run smoothly. These benefits can lead to more sales and lower costs in the long run.
B2B eCommerce isn’t like regular online shopping—it’s often more complex and requires specific tools. AI in B2B eCommerce makes it possible for businesses to give buyers a clear, fast, and easy shopping experience. By using tools like 3D previews and visual searches, B2B companies can help customers find what they need and increase sales.
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